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Ninja Tune's Web 2.0 Club

Author: NewZfusion
Thursday, May 3, 2007
Social-music network has teamed up with seminal label Ninja Tune to create a groundbreaking 'user-generated' club night at The Big Chill House on Pentonville Road on June 2nd.

All users going to the party will help decide the setlist for the upstairs room, DJed by Ninja Tune's Sparky. They'll register their intention to attend at the club's event page on the website, and on the night Sparky will play tracks drawn from music listened to by those users in the preceding weeks. is a social music network that tracks what you listen to on your PC and iPod and then plays you new music that suits your taste, based on recommendations drawn from the listening habits of over 20 million active users.

This party is the first time that has taken its 'collaborative filtering' ethos out into the real world. Sparky's user-generated set will also be recorded and made available on for users unable to attend. is also extremely chuffed that the youngest DMC World Champion to date and celebrated member of the Invisibl Skratch Piklz, the one and only A-Trak will be gracing the downstairs decks. Joining him is ingenious prodigy MC Kid Sister.

And if that wasn't enough, Ninja Tune managed to get the hottest beatboxer of the moment to do a very special set of itches, scratches, and a lot of beard-inspired utterances into the mic. Behold the genious of Beardyman!

Furthermore, Ninja Tune will bring their very own Mr Herbaliser Ollie Teeba along to entice the dancing crowds. And last but by no earthly measures least, the striped-jumper-wearing godfather of warm and soulful sounds, London's very own Ross Allen will also be heating up the dance floor.