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Max Graham Launches Re*brand

Author: NewZfusion
Friday, February 23, 2007
Producer and composer, Max Graham, is a multi-talented artist who has a keen ear for what makes a dance-floor hit. Max's original material and his own catchy versions of classics such as 'Owner of a Lonely Heart' have made Max a popular name the world over.

He began producing in 2000, with the previous 10 years spent building his DJing skills in the unlikely house music city of Ottawa, Canada. Although Max was born in the UK, he lived in Spain, NYC and LA before settling in Canada in 1989. Starting out as a hiphop/scratch DJ, Max discovered house music in 1994 and was hooked.

Early highlights of Max's career include being invited to mix the fourth installment of the famed Transport mix CD series. The success of Transport and the subsequent world tour, in 2001, led to Max being voted #23 in DJMag's coveted Top 100 DJs poll, the highest new entry that year.

In 2005 Max enjoyed success, with the aforementioned smash hit 'Owner of a Lonely Heart', which received countless compilation signings worldwide. That year also saw more remix offers than ever before, including the BodyRockers and Ron Wood's (of Rolling Stones' fame) daughter - Leah. Industry giants Deep Dish took note; they asked Max to remix 'Across the Ocean' for their own label Yoshitoshi and in 2006 they released his reworked original production 'Crank', which proved to be one of the hottest tracks last summer, having held the number one spot on Beatport.

2006 saw Max's much anticipated (and long overdue) Essential Mix on BBC Radio 1 and the launch of his new label Re*brand Records. Named Re*brand as a tongue in cheek reference to the constant evolution of the dance music industry, the label will release tracks intended to re*energise your love for house music.

With new Re*brand releases in the pipeline and set to re*launch in early 2007 things are looking busy. Max is currently expanding his production horizons by co-producing a downtempo album with the lovely Jessica Jacobs.

News item courtesy of Dancenova