TF Archives

Jade Jagger's Aesthetic Expansion

Author: Jonty Skrufff
Saturday, January 22, 2005
Ibiza clubbing icon Jade Jagger announced this week that she's licensing her name to a property company selling 4,000 designers loft apartments around the world, with plans to expand her brand into lights furniture and ovens.

"I think a lot of people look to me a sort of lifestyle icon," the Rolling Stone daughter told the Sunday Times, explaining her involvement. "Someone who has made their lifestyle as something that's important to them- the way I live, the way everything is aesthetically is," she suggested.

Her emphasis on aesthetics (dictionary definition: "how something looks, especially when considered in terms of how pleasing it is') came some years after she revealed she her key criteria for hiring servants was appearance over ability.

"God, what gorgeous staff I have," she boasted to the Daily Telegraph. " I just can't understand people who have ugly people working for them, I really can't. Just call me a pathetic aesthetic," she pleaded.