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West End Drama Free For Freaks (August 7)

Author: Jonty Skrufff
Saturday, July 31, 2004
London club Drama moves to their new home at West End venue Rouge next weekend, with a revamped dress code offering free admission for 'extreme' clubbers.

"I want to introduce this policy because there are so many young clubbers who can't afford to come to nights in the West End normally," Drama's promoter Terry Hart told Skrufff.

"And what I mean by 'extreme' is when my door people go 'Wow'. It's got to be shocking, so that people are like 'what the fuck is that-' Or they can't even make out what it is; or who it is," he laughed.

The electro-house mixed gay monthly already attracts significant numbers of flamboyantly dressed types and will be aiming to cater for them more directly with a new 'fucked up disco-trash-pop room' hosted by Miss Dusty O and Tallulah (replacing the R&B room). Terry said he's also going to be making sure all staff working the night are gay/ extreme clubber friendly after he was recently refused admission himself, apparently for looking too camp.

"The gay friendly security thing came about because they wouldn't let me into the club a few weeks ago. The security just looked me up and down and said 'No' so I went mental," he revealed.

"My door people on the night are going to be in total control of that door- security don't let anybody in," he stressed.

"People who've dressed up extremely and have effectively made the effort to support us, have got to get in free. I don't want any of that carry-on of forcing them to stand in the street for the general public to look and ogle at either, so they'll be brought straight into the club as soon as they get there," he promised.

Terry also revealed that he'll be leading an Ibiza-style street parade of his club characters around Soho on Saturday night, rounding up revellers to bring back to the club.
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