Infusion launch record label Polaroid Recordings

Infusion launch record label Polaroid Recordings, score an ARIA and storm across Europe.

The overwhelming demand for Infusion's dancefloor singles has prompted them to launch their own vinyl imprint Polaroid Recordings. They inaugurate the new label with 'Better World'; the second single from their major label debut album Six Feet Above Yesterday (BMG). The 'Better World' vinyl pack is the follow-up to the stunning 'Girls Can Be Cruel' 12", the recent recipient of a 2004 ARIA Award.



The name Polaroid Recordings is based on the idea that vinyl can be a temporary snapshot, linked to a particular time in the clubs. Borne of a love for club music, the intent of the label is simply to provide good 'music for vinyl.' The label debuts with the 'Better World' vinyl pack with contributing remixes by Infusion and electronic music impresarios Josh Wink (Ovum) and Adam Freeland (Marine Parade). The incisive chorus, "you push us down on the way to make a better world" implies a political diatribe on current world affairs, but when asked Jamie Stevens reflects on other meanings, it can be viewed in direct relation to Iraq and the way the US stepped over an entire country. However, that's only one interpretation. The way some people step over others on a smaller level is just as relevant. We like our lyrics to be open for interpretation, like our music."



The 'Better World' Infusion remix is a new iteration of the unmistakable Infusion main room sound. The Josh Wink Interpretation is a chunky funk fueled electro-house, acid redux mix that has already found favor on dancefloors worldwide and is slated for inclusion on John Digweed's forthcoming compilation for UK's finest club Fabric. Adam Freeland adds his signature break beat Midas touch, infused with cowbells and rock-guitar mayhem to his own remix. Another new single from the album, 'Love & Imitation' is a transcendent, dancefloor filler that will invoke faint memories of New Order replete with looping basslines, big riffs and big synths.


Congratulations! Adding to their accolades, Infusion recently won the 2004 ARIA Award (the Australian equivalent of a Grammy) for 'Best Dance Release' for their smashing hit 'Girls Can Be Cruel.' On the global front, Infusion continue to mesmerize the masses with a host of upcoming dates across Asia & Europe with a New Year's Eve gig marking their debut in Seoul, South Korea. Afterwards, they'll return to Australia for a series of dates on the 2005 Big Day Out tour with the addition of two band members who contributed to the album and stunning visuals.


Look out for 2005 U.S. tour dates and a 2005 U.S. release date for Six Feet Above Yesterday on BMG.



Infusion International Tour Dates
October 31 - Ministry of Sound, Taipei, TAIWAN
November 2 - Womb, Tokyo, JAPAN
November 6 - Chibuku,@ The Masque, Liverpool - UK
November 12 - Melkweg, Amsterdam

THE NETHERLANDS
November 13 - Technique @ Mint Club, Leeds UK
November 19 - Club Rohstofflager, Zurich - SWITZERLAND
November 20 - Butan Club, Wuppertal - GERMANY
November 26 - Tribal Sessions @ Sankey's, Manchester

UK
November 27 - Focused @ Viking Line, Stockholm SWEDEN
December 03 - Venue, Thessaloniki - GREECE
December 04 - Plasmatic, Athens - GREECE
December 10 - Fabric, London - UK
December 11 - Rust, Copenhagen - DENMARK
December 31 Hullabaloo @ M2, Seoul SOUTH KOREA



Polaroid Recordings

POLAR 001
Infusion 'Better World' (Infusion Mix)
Infusion 'Better World' (Josh Wink Interpretation)

POLAR 002
Infusion 'Better World' (Adam Freeland Mix)
Infusion 'Love & Imitation'





INFUSION are Jamie Stevens, Frank Xavier & Manuel Sharrad. Polaroid Recordings is managed by 3Beat Label Management and distributed via Amato. The Polaroid Recordings website is coming soon: