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Ray Roc Launches German New York Dance Label

Author: Jonty Adderley (
Saturday, February 1, 2003
Latino house legend Ray Roc is to launch a brand new dance label which will be based in both Germany and New York, he revealed this week. The veteran New York producer, who worked with the likes of New Order and Sheena Easton in the 80s and went on to produce Latin/house superstars Projecto Uno in the 90s, will be strictly focusing on house, he stressed.

"The concept of the label is to sign productions that are sometimes overlooked by Majors, and to also give them the extra push that they deserve," said Ray.

The aim will be to keep the underground scene healthy with quality experimental tracks and to hopefully crossover the unexpected."

His unusual decision to base the label in Germany and the US, reflects his heavily international outlook, formed from DJing and notably travelling with Projecto Uno when they were one of the biggest Latin groups in the world.

"I've been a traveller since 1990 and been everywhere," he told Skrufff recently.

"When I did the Spanish music I was in some very heavy situations, people are known to be kidnapped to order in South America and I was travelling with a group that were bigger than Michael Jackson at that point. We'd have to be escorted by the police just to go outside for a snack," he recalled.

"Hey, but when my time comes, it's gonna' come and God forbid it happens on a plane or while I'm playing in a club, but we can't stop what we're doing. At the end of the day I could get run over by a car. My attitude is to keep on going and hope that the world settles itself down, while not giving in to what the terrorists are trying to do- they're trying to repress us and I'm not going to get repressed; it's bad enough that I have to deal with the music industry."

Flexible launches at Miami's Winter Music Conference in March with first single Jungle Kisses (by Ray himself), followed by House Of Voodoo's Chango in April.