Ray Roc Launches German New York Dance Label
Author: Jonty Adderley (Skrufff.com)
Saturday, February 1, 2003
"The concept of the label is to sign productions that are sometimes overlooked by Majors, and to also give them the extra push that they deserve," said Ray.
The aim will be to keep the underground scene healthy with quality experimental tracks and to hopefully crossover the unexpected."
His unusual decision to base the label in Germany and the US, reflects his heavily international outlook, formed from DJing and notably travelling with Projecto Uno when they were one of the biggest Latin groups in the world.
"I've been a traveller since 1990 and been everywhere," he told Skrufff recently.
"When I did the Spanish music I was in some very heavy situations, people are known to be kidnapped to order in South America and I was travelling with a group that were bigger than Michael Jackson at that point. We'd have to be escorted by the police just to go outside for a snack," he recalled.
"Hey, but when my time comes, it's gonna' come and God forbid it happens on a plane or while I'm playing in a club, but we can't stop what we're doing. At the end of the day I could get run over by a car. My attitude is to keep on going and hope that the world settles itself down, while not giving in to what the terrorists are trying to do- they're trying to repress us and I'm not going to get repressed; it's bad enough that I have to deal with the music industry."
Flexible launches at Miami's Winter Music Conference in March with first single Jungle Kisses (by Ray himself), followed by House Of Voodoo's Chango in April.