Nag Nag Nag's Jo Jo De Freq: London's Number 1 Electro (Clash) DJ

"For the first four or five months the club was consistently quite dead. I used to joke, 'You know what, one day they'll be a queue out there' and we'd all laugh but then after it got full for the first time it was rammed every week."

As one of the three founding promoter/DJs at London danceteria Nag Nag Nag promoter, 25 year old Canadian DJ JoJo De Freq admits she's surprised by the astonishing speed of her club's success. Though not by its actual success.

"I felt there were lots of things lacking in London clubs and we basically wanted to do something to fill those gaps," says Jo Jo.

"I've also always liked electro and suddenly I was hearing all these great electro tunes coming out from the likes of Fischerspooner, Miss Kittin and Felix Da Housecat. It felt like something was happening musically and coupling that with our intense boredom of clubbing, we wanted to mix up the gays, the straights, the art kids, the fashion kids, whoever- the people wanting to go out in a space where they could express themselves however they liked."

Technically the most capable of her fellow Naggers Jonny Slut and Fil OK, Jo Jo's youth, gender and penchant for dressing up in supersexy, sometimes bizarre outfits have helped to make her one of London's most in demand new DJs, recent gigs at Dior's Paris show preceding Alexander McQueen's at Harvey Nichols. She's also set to appear in next month's Mixmag as one of the mag's Top 10 new DJs (as the only girl) suggesting her global profile is about to skyrocket. She's also astute enough to align herself with the artistic and alternative types who remain the bedrock of Nag Nag Nag and, no doubt, her own bright future.

"I'm quite happy to say I'm a part of this electroclash scene emerging but it's not about being purist," she says.

"That's where the 'clash; comes from, it's a clash of everything and I definitely have a distinct style."

Skrufff (Jonty Adderley): What was the original idea for Nag Nag Nag-

JoJo De Freq: "I was really bored of clubbing in London and having been a dance music fan for years it was something that really mattered to me. I felt there were lots of things lacking in clubs and we basically wanted to do something to fill those gaps. The London club scene was dominated by this really serious attitude towards music, almost in the way that progressive rock was in the 70s, with those long, drawn out monotonous songs, with everything sounding the same and no personalities, either with the DJs or the crowd. I've also always liked electro and suddenly I was hearing all these great electro tunes coming out from the likes of Fischerspooner, Miss Kittin and Felix Da Housecat. It felt like something was happening musically and really coming together. Coupling that with our intense boredom of clubbing, we wanted to mix up the gays, the straights, the art kids, the fashion kids, whoever- the people wanting to go out in a space where they could express themselves however they liked."

Skrufff: When did you first come to London-

JoJo De Freq: "Two years ago. I came here originally to check out London because I was also bored with what was happening in Canada. I came here with a 3 month ticket with no real plans to stay but after about two weeks, even though it was a hard place to adjust to, I decided to stay. There's a certain buzz about this city, there's so many things that could happen here. But I did give myself a limit of two years, I thought if nothing's happening after that I'll go back."

Skrufff: Did you start by going to superclubs-

JoJo De Freq: "Yeah, I went to The End a lot, and checked out all the big clubs but was immediately dissatisfied. Before I got here, I'd imagined that the London club scene would be really exciting because you read so much in the media but when I came, yes, I found big-name DJs and big clubs but the vibe was just stale. I also checked out small clubs and anything that was remotely electro or electro-cl Tags