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Moneypenny's New HQ Promises All-Encompassing Sensory Experiences

Author: Jonty Skruff
Sunday, October 12, 2003
Birmingham club promoters Miss Moneypennys this week unveiled the blueprint for their new premises HQ, set in the space where Bonds nightclub previously operated. Echoing Ministry of Sound's luxury refit, the venue includes champagne bars, private booths and new VIP areas, though interestingly a stage, intended to cater to guitar based indie music, jazz, blues and soul, Moneypennys said this week.

"Clubbers' tastes and desires have become more sophisticated and people know what they like and want," said Moneypennys' promoter Dermot Ryan.

"The groundbreaking design of HQ will provide a blueprint for the new generation of club. Lounge-culture is a lifestyle choice for the clubber who wants more."

Moneypennys are branding their new blueprint Lounge-Culture, he added.
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