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Ministry's Trash Trashed As Mixmag Collapses

Author: Jonty Skrufff (Skrufff.com)
Sunday, August 24, 2003
Ministry Of Sound's new lifestyle magazine Trash faces an uncertain future and may even be scrapped after just one issue, according to a report on this week's Observer.

The title launched in a blaze of hype in June with launch editor Rachel Newsome boasting she was ready to step into New York cultural icon Andy Warhol's shoes.

"If Andy Warhol were alive today, what kind of magazine would he do-" the former Dazed & Confused editor asked.

"Well, he'd be obsessed by (topless model) Jordan he'd be obsessed by the Beckhams, he'd be obsessed by Footballer's Wives," she told the Guardian.

Ministry of Sound downplayed Trash's problems, though according to the Observer admitted they're 'unhappy with the magazine's esoteric style'. The struggling superclub group also conceded that the bi-monthly magazine will be becoming quarterly, with the second issue due 'towards the end of the year' (Music Week).

Rival magazine Mixmag's circulation also collapsed from 74,000 copies to 53,000, a drop of 28%, year on year; though Editor Viv Craske insisted mainstream clubbing is not in crisis.

"New clubs are opening up," he pointed out.

"As long as people want to go out and get drunk and take drugs, clubs will continue to exist." (Standard)
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