Love Parade Berlin 2003

Back in 1989, legendary Berlin DJ Dr. Motte started the Loveparade - a "housemusic demonstration" for tolerance, respect and understanding between nations. Ever since, the Berlin Loveparade has evolved to become an annual rally that attracts over a million ravers and some of the best dance organizations from around the globe.

This year's Berlin Loveparade - "Love Rules" - takes place on the 12th of July. A Dutch invasion is expected, as MMORE [www.mmore.com], a leading brand in CD and DVD recordables, and Amsterdam's superclub concept KREMLIN [www.kremlin.nl] will take-over Berlin for one day, to show the global dance community that Holland is setting the trend in lifestyle, media and dance.

MMORE, established in 1997, is the youngest and most dynamic media-brand in the world. MMORE is INTO MEDIA, is making the difference by adding wonderful games, music and movies to its blank media products. In a very short period of time MMORE has gained serious market share in all European countries. Especially in Germany, the star of MMORE has risen to enormous heights. In April this year MMORE was awarded with the prestigious RETAIL VISION AWARD, an acknowledgment from decision makers from within the trade. Catching the spotlights at this moment is a CD-R bundle with an exclusive mix from DJ TIËSTO.

KREMLIN was established in December 1999, inspired by the global club sound and the matching clubbing culture. KREMLIN has rapidly become one of Europe's leading clubbing brands and is set to dominate the world. In 2001, Ministry of Sound nominated KREMLIN for "Best International Club" - which is quite remarkable, but also typical, for this unique and fresh club night. KREMLIN also started to expand its activities way beyond Amsterdam by teaming up with several international superclubs and by hosting the biggest, busiest and best-looking arena at the internationally acclaimed Dance Valley Festival for two consecutive years. In 2002, KREMLIN was voted "#1 Dutch Club Night" at the authoritative Lucky Strike Dance Awards, which is hosted by Holland's best selling dance magazine Basic Groove.

In collaboration with the people from the Ameland truck, who over the last five years have proven to be a formidable participant of the Berlin Loveparade, this year KREMLIN & MMORE PRESENT WWW.TIESTO.COM. There is a special connection between MMORE and TIËSTO, and between KREMLIN and TIËSTO. As a follow-up to MMORE's current special DJ TIËSTO MIX, in the fall of 2003 MMORE will hit the shelves with an exclusive TIËSTO DVD. The link between KREMLIN and TIËSTO is also a strong one. In the April 2002 edition of UK's leading independent dance music magazine M8, for instance, TIËSTO stated: "…KREMLIN is the best club in Amsterdam, definitely." The world's number one DJ will be joined by two of Black Hole's finest, namely MONTANA and COR FIJNEMAN. In addition, KREMLIN favourite MATTHEW DEKAY will make his Loveparade debut. The party, however, wouldn't be complete without Ameland residents FEDDE LE GRAND and FELIX VAN DER LINDE. Furthermore, two of KREMLIN's special agents from Brazil - DJ Rica Amaral and A.J. Crypt - will complete the stunning line-up of the KREMLIN & MMORE PRESENT WWW.TIESTO.COM truck.

The Loveparade traditionally starts at 2:00 p.m. at Ernst-Reuter-Platz and at the Brandenburg Gate, which are the opposite ends of the Strasse des 17. Juni - the route of the parade. 50 trucks and floats, with up to 250 DJ's spinning, will spread the message of peace, love, respect and tolerance in the world. The parade proceeds towards the Siegessäule, where the floats meet for the big rally that begins around 6:30 p.m.

Kremlin & MMore Present www.tiesto.com - Loveparade Berlin Ameland Truck hosted by KREMLIN vs. WWW.TIESTO.COM
Berlin (Germany)
Saturday July 12th
Progressive / Trance / Techno / Tech-house / House
Tiësto, Montana, Cor Fijneman, Matthew Dekay, Rica Amaral, A.J. Crypt, Fedde Le Grand, Felix van der Linde

See www.kremli

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