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Almost Famous--Music Media & Marketing Voodoo - Free Seminars Announced

Author: immedia
Tuesday, May 6, 2003
A series of free music industry seminars featuring top international trade publication and consumer music journalists is being produced for the music communities of Brisbane, Melbourne & Sydney starting May 15--aimed at musicians, songwriters, managers, indie labels, all levels of music industry workers and executives. At a time when new Australian artists are at the peak of prominence in overseas media--The Vines, Jet, Casanovas, Delta Goodrem and sister NZ bands Datsuns & D4 as examples--these sessions are designed to maximise opportunities for using media here and overseas to increase visibility of bands and businesses to take advantage of Australia's musical desirability in export strategies.

Conceived by music industry publicist Phil Tripp of IMMEDIA!--who also publishes the AustralAsian Music Industry Directory and who will be convening the 6th AustralAsian Music Business Conference at Sydney's SuperDome August 14-16--he'll be joined in Brisbane and Melbourne by global trade Billboard Magazine's Bureau Chief Christie Eliezer (who also writes weekly music business columns for street press and's In Music & Media). In Sydney, Keith Welsh--General Manager of Australian trade The Music Network & Associate Publisher of Canadian Music Network--will take Christie's place while he's in London.

These prominent music business trade identities--who will point the way to using media manipulation, branding and guerilla marketing to make the leap overseas--are joined in each city by top local music consumer press writers or editors who will reveal tips and techniques to build crucial local & interstate presences for artists and music businesses keen to hone their PR chops.

As a longtime writer, publisher and public relations specialist for band and corporate clients here and overseas, Tripp will moderate the sessions which are a free-form two hour discussion with an added one hour for audience questions. Tripp will also give and prompt examples from the writers of their best examples of successes and failures in securing media attention and "How to Avoid A Million Dollars Worth Of Mistakes". It's a free series not to be missed!

In Brisbane May 15 from 6-9pm at Souths Rugby League Football Club, Tripp & Eliezer are joined by Matt Connors, editor of local music weekly Time Off and a champion of Queensland music. Aside from his prolific writing and vast editorial duties, he's also chairperson for Q Music which nurtures homegrown artists and develops the professionals or business structures behind the talent of Queensland's music industry. Matt also worked in music journalism in the UK during the early to mid-90s.

At Melbourne's session June 4 from 6pm to 9pm at the Esplanade Hotel in St Kilda, Eliezer & Tripp are joined by The Age music writer Patrick Donovan and music weekly Inpress Managing Editor Andrew Mast who is also Editor of dance monthly magazine TRM. Sydney's lineup with Welsh & Tripp includes Sydney Morning Herald veteran Metro Editor and music biz writer Richard Jinman, Sunday Telegraph music journalist Kathy McCabe who's been called Australia's most powerful music writer, plus Drum Media weekly music press editor John Tingwell.

IMMEDIA! is able to produce the series for free as an educational and networking initiative for all levels of the music industry through the support of Apple Computer which has sponsored all five previous National Entertainment Industry Conferences biennially, over the past decade, as well as the upcoming three day AustralAsian Music Business Conference August 14-16 in Sydney which features 65+ speakers and 12 panels at the Sydney SuperDome

Last year, IMMEDIA! produced five free "Music Business Legalities & Realities" three hour seminars in Sydney, Melbourne, Adelaide, Brisbane & Auckland with another shorter version in Newcastle drawing an average of 350 people in each city. As Tripp enthuses, "We're happy to provide a great networking environment for all