Superclub Sandcastle War on Ibiza's Beaches

A sand sculpture of Cream's logo outside Ibiza's Bar M was destroyed this week in an unprecedented assault on the superclub's ambient branding.

"Something that we did as a bit of fun, someone else seems to have taken very, very seriously," Cream's senior sandcastle designer complained. "We think it's taking that, 'we'll fight them on the beaches" approach just a little too far.

But they won't stop us that easily," she added. "Sandcastles can always be rebuilt."

Cream's Ibiza night takes place at Amnesia each Thursday and has reportedly been jamming in over 5,000 clubbers a week.

http://www.cream.co.uk
Tags

• cream
• ibiza