Specialist Dance Press Agency Upgrades Site

Producers of acclaimed alternative dance newsletter Skrufff-E have revamped their website to include full details of their content syndication operations. The wholly independent team of music journalists launched in June 2001 and already supply websites, magazines and radio stations in 14 countries, including the UK, US and Australia. The team's syndication sales support their weekly newsletter Skrufff-E which is already attracting huge support from the club industry.

"Skrufff-E is the only group mail that doesn't get automatically deleted from my inbox," says breaks DJ Adam Freeland, a view backed by London PR Ken Lower from Hermana PR. "Informative, interesting and often hilarious, Skrufff is the only E-zine that puts a smile on my face when I receive it," says Ken.

Scottish techno producer Chris Cowie is another enthusiastic reader, suggesting, "the excellent and informative stories are a must for anyone remotely interested in anything- and everything."

The newsletter is produced by Jonty Adderley, a music journalist with ten years experience, who previously ran EMI backed dance portal Dancesite.com and prior to that helped launch Muzik magazine in 1995. With other members of the team being based in Brazil, Australia, Malaysia and elsewhere, the newsletter has a uniquely international flavour and outlook.

"Dance music is a truly global phenomenon and a way of life for many these days, and we try to reflect that in our coverage," says Adderley. "America's ongoing crackdown on so called "club drugs", for example, could easily be exported to the UK and beyond and it's issues like these that we cover week by week."

Although run out of London, Skrufff's is so far best known in Australia, supplying four dance websites and three street magazine's with content, including Sydney's acclaimed 3D World (at 11 years old, one of the world's first dance magazines).

"Always entertaining and interesting Skrufff provides one of the most popular sections with both staff and readership," says 3D World editor Tim Colman. "They're also vital in tracking down overseas interviews we can't get our hands on."
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