Skrufff.com & Skrufff-E Celebrate Their First Birthday
Author: Jonty Adderley
Thursday, May 23, 2002
Fronting the syndication and business side are the weekly newsletters skrufff-E packed with weird, wonderful and frequently strange stories which have found favour with a diverse bunch of readers including Darren Emerson, Adam Freeland and Black Dog Productions. Each newsletter also contains 50+ links offering a weekly surf of new music, weirdness and activist info. "F**king excellent", as Judge Jules recently put it.
The newsletter is produced by Jonty Adderley, a music journalist with ten years experience, who previously ran EMI backed dance portal Dancesite.com and prior to that helped launch Muzik magazine in 1995. With other members of the team being based in Brazil, Australia, Malaysia and elsewhere, the newsletter has a uniquely international flavour and outlook.
"Dance music is a truly global phenomenon and a way of life for many these days, and we try to reflect that in our coverage," says Adderley. "America's ongoing crackdown on so called "club drugs", for example, could easily be exported to the UK and beyond and it's issues like these that we cover week by week."
Although run out of London, Skrufff's is so far best known in Australia, supplying four dance websites and three street magazines with content, including Sydney's acclaimed 3D World (at 11 years old, one of the world's first dance magazines).
"Always entertaining and interesting Skrufff provides one of the most popular sections with both staff and readership," says 3D World editor Tim Colman. "They're also vital in tracking down overseas interviews we can't get our hands on."
For further information and images please contact Benedetta Ferraro on:
0044 (0)20 7490 8126 email address: benedetta@skrufff.com
Skrufff (DJ) Reader Endorsements (April 2002)
"Can I say that your Skrufff thing is the best thing to read."
Darren Emerson, UK
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"F**king excellent. I can't believe I've missed the previous 31 issues. Can you please put me on the email mailing list so I get it every time."
Judge Jules (January 2002), UK
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"Thanks for subscribing me to the newsletter. It's interesting and witty, I've already been checking out some of the links."
Christopher Lawrence, Producer/DJ, USA
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"I read every single newsletter, all the way through. Your continued struggle for journalistic honesty is admirable and sadly very rare."
Keir Jens-Smith, Black Dog Productions, UK
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Skrufffy Long Tongue it's been too many a day
Since dance journalism was written with such a truism way
While commercial music mags fray one's edges
You push boundaries or borders thru hedges and over ledges.
Let it reign cats and dogs!!!!!
Eddie Gordon, Neo Records, UK
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"The Only e-mail Newsletter I read is Skrufff. The sheer quality of the writing, and the excellent and informative stories are a must for anyone remotely interested in anything, and everything."
Chris Cowie: producer/ DJ, Bellboy Recordings, UK
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"Skrufff is the only group mail that doesn't get automatically deleted from my inbox. Jonty is a top man, he always seems to find an interesting angle, he goes with what's good and he don't believe da' hype."
Adam Freeland: Producer/DJ, Marine Parade, UK
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"Each weekly newsletter reads like the news section of the major UK music magazines (Muzik, Jockey Slut, Mixmag etc.) but with Jonty's impeccable taste and cynical sense of humour filtering out the unnecessary."
Michael Donaldson, aka Q Burns Abstract Message, USA
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"To be honest, there is no newsletter that comes any where near close to Skruff Tags