DJ Mag's Top 100: The Marketing Begins

PR agencies and even individual DJs this week launched vote gathering campaigns for DJ magazine's annual Top 100 DJs poll, that remains the most influential dance music award in the world. Lisa Lashes, Meat Katie and Lee Burridge were just some of the names emailing their fans for support, with Burridge calling for fans to vote for "passionate" DJs.

"I, myself and other DJs I admire and love losing it to on the dancefloor need your help," he said.

"DJs like Craig Richards, Terry Francis, DJ3, Ralph Lawson and all the excellent DJs from your city or country who don't employ PR companies to make themselves 'popular', who just go out and play records 'cause they love playing records."

Lisa Lashes sent out a shorter email asking for "hardcore" fans to vote for her, while Meat Katie's Kingsize label suggested voters should check him at London's 333 Club, then vote for him "PLEASE".

While all three DJs are almost certain to appear in this year's Top 100 with or without campaigning, it's likely that any DJs without active PRs or online databases will struggle to make this year's chart. And with 5 more weeks of voting to go, the marketing has certainly only just begun.
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