Ministry of Trouble: Staff Cull Prompts Media Concern
Author: Jonty Adderley
Monday, November 19, 2001Ministry of Sound's decision to sack 18 staff due to "restructuring" and "general cost savings" drew a sharp response from British media commentators this week, some of whom suggested the conglomerate is past its best.
"As a club they are now seen as naff (cheesy, nerdish) by cool club goers. The compilations are bought by grannies (grandmothers) for their grandchildren at Christmas," Muzik's Viv Craske told the Independent. Former Face editor Richard Benson agreed, saying "The Ministry is not a very fashionable club. And I think they know it."
The redundancies and criticism come at an awkward time for the club, who appear to be staking significant resources on their upcoming New Year's Eve event, scheduled at London's Millennium Dome. Their last festival at Knebworth in summer was "plagued by poor attendance" dance portal Burnitblue said at the time, despite Ministry's huge expenditure on DJ talent and marketing. And while their last bash at the Dome sold out easily last December, failure to do so this time, could seriously harm the company.
Jonty Adderley (Skrufff.com)